| Term | Definition / Meaning / Stand for |
| A2A |
Account to Account |
| A2P |
Application to Person |
| AAI |
Average Available Inventory |
| AAR |
Average Annual Revenue |
| AAS |
Advanced Analytics Software |
| ABM |
Account-Based Marketing |
| ACL |
Average Customer Lifetime |
| ACP |
Average Cost Per |
| ADR |
Alternative Dispute Resolution |
| AEI |
Average Ecommerce Index |
| AIM |
Automated Inventory Management |
| AIT |
Arrival In Transit |
| AL |
Account Limit |
| ALB |
Average Line Balance |
| AMC |
Average Marketing Cost |
| AOV |
Average Order Value |
| AP |
Accounts Payable |
| ASP |
Average Selling Price |
| ATP |
Available to Promise |
| ATS |
Available to Ship |
| AUP |
Acceptable Use Policy |
| B2B2C |
Business to Business to Consumer |
| B2B |
Business to Business |
| B2C |
Business to Consumer |
| BCM |
Business Continuity Management |
| BCR |
Business Cycle Review |
| BFO |
Best Fit Offer |
| BG |
Brand Guidelines |
| BI |
Business Intelligence |
| BIC |
Best in Class |
| BNPL |
Buy Now, Pay Later |
| BOGO |
Buy One Get One |
| BOM |
Basic Ordering Mode |
| BOPIS |
Buy Online, Pick up In Store |
| BOT |
Buy On Terms |
| BPA |
Business Process Automation |
| BRI |
Business Risk Index |
| BSL |
Base Stock Level |
| BSR |
Best Seller Rank |
| BU |
Business Unit |
| BVC |
Brand Value Chain |
| BYOC |
Bring Your Own Carrier |
| BYOD |
Bring Your Own Device |
| CFA |
Certified Financial Analyst |
| CFS |
Container Freight Station |
| CIM |
Customer Interaction Management |
| COGS |
Cost of Goods Sold |
| CPI |
Cost Per Impression |
| CPL |
Cost Per Lead |
| CPM |
Cost Per Thousand Impressions |
| CPO |
Cost Per Order |
| CRM |
Customer Review Management |
| CRM |
Customer Relationship Management |
| CRO |
Conversion Rate Optimization |
| CSR |
Corporate Social Responsibility |
| CSR |
Customer Service Representative |
| CSS |
Customer Support System |
| CTR |
Click Through Rate |
| CTV |
Connected TV |
| CX |
Customer Experience |
| D2B |
Direct to Business |
| DBA |
Doing Business As |
| DCL |
Direct Checkout Link |
| DCV |
Direct Consumer Value |
| DCX |
Digital Customer Experience |
| DDP |
Delivered Duty Paid |
| DED |
Deductible |
| DFA |
Digital First Approach |
| DIF |
Discount on Future Purchases |
| DIFM |
Do It For Me |