| Term | Definition / Meaning / Stand for |
| A/B |
A/B Testing |
| ACI |
Ad Click Influence |
| ACN |
Advertising Campaign Number |
| AIPR |
Advertising Impression Response |
| AMO |
Advertising Media Optimization |
| AMT |
Advertising Market Trend |
| AROI |
Advertising Return on Investment |
| ARR |
Annual Recurring Revenue |
| ASC |
Advertising Strategy Consultant |
| ASP |
Average Selling Price |
| ATC |
Add to Cart |
| AX |
Advertising Experience |
| BAS |
Brand Advocacy Score |
| BDI |
Brand Development Index |
| BDI |
Buyer Decision Index |
| BEM |
Brand Equity Management |
| BKG |
Branding Knowledge Gap |
| BMA |
Brand Marketing Analysis |
| BME |
Brand Market Engagement |
| BMI |
Brand Marketing Index |
| BPA |
Business Process Automation |
| BPL |
Brand Perception Level |
| BR |
Bounce Rate |
| BRI |
Brand Recognition Index |
| BRO |
Brand Relevance Optimization |
| BRP |
Brand Retention Program |
| BSP |
Brand Strategy Plan |
| BVP |
Buyer Value Proposition |
| BYOD |
Bring Your Own Device |
| BZ |
Buzz Marketing |
| CBO |
Conversion-Based Optimization |
| CC |
Competitive Content |
| CCO |
Conversion-Centered Optimization |
| CDP |
Customer Data Platform |
| CEM |
Customer Experience Management |
| CGC |
Consumer-Generated Content |
| CMM |
Content Marketing Management |
| CPCV |
Cost Per Completed View |
| CPIA |
Cost Per Install Action |
| CQC |
Conversion Quality Check |
| CTR |
Click-Through Rate |
| CWP |
Content Writing Plan |
| CX |
Customer Experience |
| DABM |
Digital & Automated Brand Management |
| DAS |
Digital Advertising Strategy |
| DAU |
Daily Active Users |
| DCO |
Dynamic Creative Optimization |
| DCR |
Digital Content Rating |
| DFA |
Dynamic Funnel Analysis |
| DLP |
Data Loss Prevention (related to marketing security) |
| DMA |
Designated Market Area |
| DMM |
Digital Marketing Manager |
| DMT |
Digital Marketing Tools |
| DNP |
Digital Native Products |
| DOR |
Digital Order Retargeting |
| DR |
Direct Response |
| DRTV |
Direct Response Television |
| DSE |
Digital Sales Enablement |
| DSE |
Digital Shopping Experience |
| DVR |
Digital Video Retargeting |
| EB |
Engagement Benchmark |
| EH |
Engagement Heatmap |
| EHR |
Email Hard Bounce Rate |
| EI |
Emotional Intelligence in Marketing |
| EIM |
Engagement Impact Measurement |
| EL |
Engagement Level |
| EMA |
Email Marketing Automation |
| EMD |
Exact Match Domain |
| EMI |
Email Marketing Insights |
| EMO |
Email Marketing Optimization |