| Term | Definition / Meaning / Stand for |
| AC |
Advertising Cost |
| ACR |
Ad Click Rate |
| ADA |
Americans with Disabilities Act |
| AHE |
Advertising Hourly Estimate |
| AID |
Audience Information Delivery |
| ALO |
Advertiser Lookup Order |
| AMP |
Accelerated Mobile Pages |
| AOL |
America Online |
| AOP |
Average Order Price |
| AOV |
Average Order Value |
| AOV |
Average Order Value |
| ARPA |
Average Revenue Per Account |
| ASTT |
Ad Served Time Tracking |
| ATL |
Above The Line |
| ATTN |
Attention |
| AV |
Audio Visual |
| BBD |
Brand Behavioral Data |
| BBDO |
Batten, Barton, Durstine, Osborn |
| BBDO |
Batten, Barton, Durstine and Osborn |
| BDI |
Brand Development Index |
| BDI |
Brand Differentiation Index |
| BIP |
Brand Image Perception |
| BJL |
Barrington Johnson Lorains |
| BLAST |
Brand Localized Advertisement Strategy Tool |
| BPD |
Brand Positioning Document |
| BRI |
Brand Relevance Index |
| BSM |
Brand Sentiment Metric |
| BSM |
Brand Strategy Matrix |
| BSV |
Brand Share of Voice |
| BTF |
Below The Fold |
| BTL |
Below The Line Advertising |
| BTL |
Below The Line |
| BUGA |
Billboard Utilizing Graffitists Against |
| BVP |
Brand Value Proposition |
| C2C |
Consumer to Consumer |
| CAA |
Customer Affinity Analytics |
| CBR |
Consumer Buying Rate |
| CCA |
Content Creation Agency |
| CCO |
Chief Creative Officer |
| CFT |
Content Flow Tracking |
| CIB |
Customer Influence Behavior |
| CIE |
Customer Interaction Engagement |
| CLV |
Customer Loyalty Value |
| CLV |
Customer Lifetime Value |
| CMR |
Cost Management Report |
| COMB |
Canadian Outdoor Measurement Bureau |
| CPL |
Cost Per Lead |
| CPM |
Cost Per Thousand Impressions |
| CPS |
Cost Per Sale |
| CPS |
Cost Per Share |
| CRO |
Customer Retargeting Optimization |
| CSG |
Consumer Segmentation Group |
| CTR |
Click-through Rate |
| DCA |
Digital Campaign Analytics |
| DCC |
Digital Content Creation |
| DCS |
Digital Channel Strategy |
| DDM |
Data Driven Marketing |
| DF |
Demand Fulfillment |
| DLD |
Direct Link Distribution |
| DMAIC |
Define, Measure, Analyze, Improve, Control |
| DMOZ |
Directory Mozilla |
| DMS |
Digital Media Solutions |
| DNB |
Digital Network Buy |
| DOOH |
Digital Out of Home |
| DPO |
Digital Print Optimization |
| DPRI |
Digital Publishers Revenue Index |
| DPT |
Digital Product Tracking |
| DPX |
Digital Product Experience |
| DR |
Direct Response |
| DRC |
Data Retargeting Campaign |